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I have nothing to offer them.

Why do they care if I send them an email?

I feel stupid every time I push the send button.

Every single week, I reach out to people I don’t know and ask them to go to lunch or dinner with me and 5 or 6 others.

It’s difficult.

It’s not easy and it makes me uncomfortable.

(And really, I’m writing this post right now so I can procrastinate sending these emails.)

Rejection is in everything we do in life. When someone says “No,” our heart sinks–our emotions are negatively affected. Rejection cuts to the bone– when someone rejects our opinions, ideas, suggestions, or invitations, it feels like they’re rejecting us personally.

The first lunch I organized was so nerve-wracking that I almost cancelled it that morning. I was sick. Yeah, I was sick–sick to my stomach that this lunch was going to be stupid.

Part of my goal in life is to serve those around me and ensure that I can provide value to those who know Scott Oldford. And part of this is connecting with people and connecting people to others. After I borrowed the concept from Dan Martell, it took me a lot of self-convincing to ask strangers to meet together.

I’ve done 23 of these right from my home base in St. John’s along with Halifax, Montreal, Toronto, New York, Nashville, and Vancouver.

What happened when I stepped out of my comfort zone?

I’ve seen an $250K investment deal happen between two strangers. I’ve seen 11 business deals take place. I now know 78 new people from across the world. I celebrated my birthday this year with seven other people I never knew until 4PM on my birthday– and I didn’t get home until 4 AM that night.

See, the shit that SEEMS uncomfortable, that we tell ourselves not to, is really the stuff we’re SUPPOSED to do. We get caught in comfy-land-with-PJ’s and you have to stop it. Stop going to lunch with people that you know all the time, stop wasting people’s time by asking for a one-on-one meeting. Think about how much VALUE people get when you introduce them to 5 or 6 other people they don’t know.

I call them Limitless Lunches…but that’s because I’m a branding guy. I’ve built a structure around it and I’ve even hired someone to help me organize them.

But don’t kid yourself, every SINGLE time you ask for something there is a chance of rejection…. no matter how successful you think you are.

I just sent 8 invites to people. 2 of them rejected me right away.

The thing is, you can’t stop because of rejection. I still do one of these a week (at least) and though I get a lot of NOs. But, I also get a lot of YESes.


Remember that.

Deliver value, connect people, create connections, and start getting rejected. It’ll allow you to break out of your comfort zone… and into more opportunities than you could have imagined.

Scott Olford

Scott Oldford, founder of INFINITUS Marketing + Technology and co-host of The Limitless BusinessPodcast, has loved the online world of business and marketing from a young age. By the age of 23, he has spent more than 15 years as an entrepreneur, creating various companies and generating millions of dollars in revenue. He has worked with more than 250 clients ranging from startups to Fortune 1000 companies. Scott has received numerous awards for his leadership and business acumen, including Youth in Motion’s “Top 20 Under 20™ in Canada” and 21 Inc’s “50 Emerging Leaders in Atlantic Canada.”

Connect with Scott on Twitter, Clarity FM, or through his website

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